Vacation Rental Marketing Consultant
You don’t need more random marketing tactics, you need to know what’s blocking growth.
Over the past decade, Sarah Stahl has lived and studied what moves people to travel, book, and come back again. Now she puts that to work for you — revealing how your website, technology, content, guest data and distribution channels should work together.
Your Property May Be Bookable. But is it Truly Discoverable?
Most vacation rental companies are doing plenty of marketing.
They are posting on social media, paying for ads, listing on OTAs, sending emails, updating their websites, trying new software, and chasing the latest AI trend. Yet bookings still feel unpredictable.
The problem is not lack of effort, but that the pieces are disconnected.
Your website doesn’t clearly explain why someone should book. Your marketing systems don’t share reliable guest data. Your content earns attention but does not create demand. Your OTA listings produce reservations but not lasting guest relationships. Your property may appear online, but travelers, search engines, and AI tools may still struggle to understand what makes it the right choice.
That is not just a marketing problem, it’s a system problem. Sarah Stahl helps vacation rental operators find the breakdown and build a clearer path from visibility to booking.
Hi, I'm Sarah and I've Seen Vacation Rental Marketing From Every Side
I’ve marketed destinations, helped grow a startup resort, built direct-booking systems, worked with creators, analyzed guest data, advised hospitality businesses, and worked inside an OTA.
That’s not a resume flex. It’s just all the reasons why I see the industry differently.
I know what it feels like to operate the property, manage the technology, justify the marketing budget, satisfy the guest, and still wonder where the next booking is coming from. I’ve sat in all of those seats.
While helping grow a luxury glamping resort from six units to twenty-one, we built a marketing system that produced 93% direct bookings, a creator program that generated measurable reservations, stronger ad returns while actually reducing spend, and a repeatable system that connected visibility, content, data, and conversion.
Those results didn’t come from one viral post or one lucky campaign.
They came from fixing the system.
That’s what I do now. I use my background in vacation rental marketing, resort operations, tourism, data analytics, hospitality technology, and OTA strategy to help professional operators find their biggest growth bottleneck and build a direct-booking strategy that actually holds up over time.
You deserve a strategy built around your business, not another generic checklist.
You Should Not Have to Guess What's Holding Back Growth
When every platform, agency, and software company recommends another tactic, it becomes difficult to know what your business actually needs.
You may be asking:
- Do we need more traffic, or is our website failing to convert?
- Should we invest more in OTAs, direct bookings, SEO, creators, or paid advertising?
- Is our guest data helping us build repeat business?
- Can Google and AI platforms accurately understand and recommend our properties?
- Are our systems supporting growth or quietly making everything harder?
- Which marketing problem should we solve first?
As a vacation rental marketing consultant, Sarah Stahl helps operators separate symptoms from root causes and focus on the work most likely to improve performance.