Powering Your Property’s Future
Why Direct Bookings Are Now Essential for Boutique STR Operators
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Strategy, systems, and storytelling for hospitality brands that lead.
I help the world’s most memorable lodging brands unify their tech, scale direct bookings, and deliver seamless guest experiences — from search to stay.
There's A Better Way To Earn Direct Bookings
Build a Brand that Books Itself.
I’m Sarah Stahl, and I’ve helped high-end STR owners like you escape the OTA hamster wheel. My proven system—built on brand storytelling, influencer marketing, smart tech, and automation—turned ReTreet Resort from 6 OTA-reliant treehouses to a 21-unit destination with 93% direct bookings and 200% revenue growth in two years. No PPC ads, no guesswork—just results.
Find Booking Gaps
in 7 Days with a Custom Audit
The Great Hospitality Shift: What Fall 2025 Taught Us and How to Stay Relevant in 2026
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Turn Your Booking System Into an AI-Ready Direct Revenue Machine
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Why OTAs Are Winning Guest Loyalty (and How Hotels Can Win It Back)
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Before It’s Too Late: The Direct Booking Playbook Every Host Needs
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AI Discovery: The New Battleground for Hotel Visibility
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Here's The Deal.
You Can’t Build a Premium Brand on Borrowed Land.
Hi, I’m Sarah Stahl.
Direct Booking Strategist, Systems Architect, and Builder of better guest journeys.
I built my first direct-booking engine at a treehouse resort tucked deep in the woods.
Back then, our tech stack was a mess, our visibility was scattered, and Airbnb took a cut of nearly every guest we brought in.
So I fixed it by rebuilding the entire system from the ground up.
We scaled from 6 to 21 units, achieved 93% direct bookings, and built a thriving brand completely independent of OTAs.
Now, I help other forward-thinking hospitality brands do the same — using smart systems, tech that syncs to strategy, and a guest-first approach that builds demand long before travelers ever hit “search.”
