As a marketer (at heart) sales have never rubbed me the right way.
The idea of someone hounding me until I finally “give in”, just to get them off my back is never a thing I wanted to be associated with. I wrote another article where I talked quite a bit about how consumers want to connect in an actual “non-sales” related relationship before making a purchasing decision; which aligns with the shift in how people are now making purchasing decisions.
But, in the current business world I see “more of the same” from the old days of business than desperately requires an overhaul, adjusting to the evolving buying patterns that people are actually engaged in.
In steps Bill, Business Developer at Bauscher Hepp and Snapchat extraordinair as the perfect example.
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