6 steps to measure you social media ROI

Define Conversion Goals.

These are made up of the “most wanted” actions that you have defined as goals for your website visitors to complete.

Track Conversion Goals.

Use Google Analytics to utilize this advanced marketing step that allows you to see the path every user took before completing your “goal”.

Assign Monetary Value.

So, what does that mean? If you know your acquisition cost per customer is, say,  $22 then use Google Analytics to assign that value to each conversion.

Track Incoming Traffic.

Monitor to see if your conversions take place on your page, content or even social channel.

Know Your Costs.

Calculate your manual labor costs to operate your social media channels.

Analyze & Take Action.

Data mining brings loads of issues to the surface allowing you to make real time marketing changes that perpetuate actual results!

You’ve read the intro, now take action to learn more!
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