In this challenge you will learn the concepts listed below that will empower you to make the most of your social media efforts.
Create effective social strategies
Define your target market persona
Establish goals and draft objectives
Create a custom content calendar
Build a community that markets for you
Allow analytics to define marketing decisions
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Intro, prerequisites & workbook download
Identify a Target Audience
Market Research & Key Customer Triggers
Establish a Marketing Message
Messaging Goals & Marketing Intentions
Learn to be Social – Not Salesy
How to Sell and Be Social
Create a Marketing Message
Message Creation & Measurement Planning
Build a Content Calendar
Content Creation & Posting Calendar
Analyze Social Marketing Results
Launch, measure, evaluate, modify and repeat